Every year, The Little Gym owners from around the world get together for their annual conference. We actually call it The Little Gym Reunion because it’s really a time for gym owners to get together and reunite with other gym owners and our “corporate” friends at The Little Gym International.
This past weekend, was my sixth Reunion. It was held in Hot Springs, Virginia, at The Homestead, an historic resort that dates back to 1766. The location was gorgeous, and I was even able to take a guided hike of a local gorge.
Each year, at Reunion, we get an update about what’s in store for us in the year to come. Sometimes it’s a big splash, like 2 years ago, when we found out that The Little Gym was going to do a tie-in with Disney’s movie Enchanted. (We had a Disney/TLG commercial on TV, plus a raffle in which one The Little Gym member got the chance to walk down the red carpet to see the Enchanted premier in Los Angeles.)
Last year’s focus was on social networking and what Facebook, Twitter, and blogs were all about and how they could play a role in building community with our customers.
The Little Gym also brings in guest speakers each year. Last year Jeffrey Gitomer spoke about customer service. This year, Boaz Rauchwerger spoke about building relationships. I’m always energized after hearing great speakers such as Gitomer and Boaz.
Additionally, each year, we have various breakout sessions to learn more specifics about The Little Gym International initiatives and to learn best practices from other The Little Gyms. I always have pages and pages of tips and suggestions to bring back to our gym.
But the best part of Reunion is seeing the gym owners that I’ve gotten to know over the past 6 years. I love seeing gym owners who went through “Boot Camp” with my wife and me and comparing notes about how things are going in the various parts of the country. I love seeing Mitch from Miami who’s always *so* positive. And Katie from New Jersey who’s gym has just rocketed in the past few years. And my prior advisors Stephen and Joel who are so excited about our recent success here in Lake Oswego. This year I also got to spend some time picking the brain of Adam from Chicago, the most successful The Little Gym. And I had a really nice chat with Jodi, the wife of Robin Wes, the founder of The Little Gym.
My goal each year is make it into President’s Circle, the recognition of the top performing gyms. The whole team here in Lake Oswego has worked incredibly hard to ensure we follow The Little Gym’s axioms of always teaching the best classes, telling everyone about them, and building long-lasting relationships. We spend 2 hours each week in our staff meetings, training, drilling, and practicing gym skills, and how to ensure you and your children are getting the absolute best value out of our programs.
This year we were honored in President’s Circle for the fourth straight year with a bronze-level award. President’s Circle honors are given based on gym performance and quality. Although I was the only person from the Lake Oswego gym there, it really was all of the instructors here that made that award possible. We’ve got a great team for which I am grateful.
Next time you’re at the gym, please congratulate your favorite instructors for achieving President’s Circle!
Here's a photo of me receiving our President's Circle Award. To the left (my right) is Robin Wes, the founder of The Little Gym, still teaching after 34 years! To the right is Bob Bingham, the President and CEO of The Little Gym International.